HISTORY
La Masia de la Boqueria was set up in September 1996, in the Boquería Market, 970, as the result of a partnership established between a prestigious Sausage Manufacturer and a Charcuterie Chain that is well known in Barcelona. The objective of this venture is to combine and transmit the philosophies of both companies through this sales outlet, giving as a result, Excellence in both Quality and Service. One of its primordial objectives is to ensure that 40% of all products sold are the Company's own products, together with other, complementary products such as cheeses, canned foods, Wines, Cavas, etc., also of extremely high quality. In 1999 a second store was opened at Amigó nº 60, with a more delicatessen-type approach. The company's expansion is based on opening up new sales outlets in Barcelona, and striving to achieve ongoing excellence.
COMPANY PHILOSOPHY
- Business ethics
- Human quality
- Service - Counselling
- Product range - Innovation
- Sales outlet - Enjoyment
COMPANY VALUES
- Delicatessen products
- Creative charcutiers
- Gastronomic areas
COMPANY POSITIONING
LA MASIA: GASTRONOMIC PLEASURES
As our customers will see, we attach great importance to pleasure, and the emotional experience of all those who are particularly fond of sausages. Our aim is to guarantee that our products, service and establishment are orientated towards obtaining pleasure in purchasing delicatessen products, pleasure in receiving advice from professional charcutiers who offer different ideas and the pleasure of visiting an establishment in which every element communicates and informs.
In short, our aim is to ensure that purchasing from LA MASIA is converted into a gastronomic experience, not only as a result of its delicatessen products, but also because of the environment and the factors affecting the act of purchasing: excellent service provided by a retail outlet.
En definitiva, volem que anar a comprar a LA MASIA es converteixi en una experiència gastronòmica, no només pels productes delicatessen, sinó per l'entorn i els factors que influeixen en la compra: servei i punt de venda.
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